What we do

AltCourt Media provides a wide range of media services to our clients:

                               Media Buying & Planning

      Reach the correct audience, incite action, and generate results

Media Buying & Planning

Media Buying and Media Planning

Once AltCourt Media has developed a media buying campaign formed on a foundation of a client’s sales objectives and research, the plan is put into action. Based on market conditions and clients goals we determine how to purchase the most efficient media buy for our clients. Our agency’s media buys use a combination of buying tactics that include upfront, scatter, and remnant.

After constructing and negotiating our client’s media plan, AltCourt Media diligently measures and optimizes the buy using performance data to quantify current media effectiveness and provide straightforward insight into how our clients can significantly improve their CPA.

AltCourt Media provides media planning and media buying services for the following media channels:

• Television
  • National and local cable TV for the U.S. & Canada
  • National and local broadcast TV for the U.S. & Canada
  • Network integrations and sponsorships
• Radio
  • Network radio
  • Local radio
  • Sponsorships and endorsements
• Print/OOH
  • Print
  • Newspaper
  • Outdoor

Analytics

         Innovative analysis to support your media buying efforts

Analytics

Innovative analysis to support and optimize your Media Buying efforts

Since our agency’s founding, we have had a distinct focus on media accountability.  AltCourt Media offers exhaustive research, tracking, and analysis of all its media efforts which come together to provide a complete view of marketing’s impact. We are able to measure both within channel and across channel performance enabling us to improve a specific media channel and the entire marketing mix. This approach has helped our brands scale based on performance (ROI).

Digital Advertising

   Efficiencies + Quality + Engagement + Optimization = Performance

Digital Advertising

Digital media is a diverse medium that is in a constant state of change—from cutting-edge programmatic buying to custom content solutions. Regardless of how innovative the latest and greatest technology is, performance is always our #1 goal. Whether your goals are short term or long term it is important that as the landscape and consumer trends evolve, so does your media strategy.

AltCourt Media leverages its collective experience in digital media planning, buying, and analytics to stay ahead of the curve. We start with a solid strategy, develop on target media plans, and execute buys that deliver efficient results. As today’s digital media landscape gets more and more automated, AltCourt Media offers a robust hands-on approach with fully dedicated teams that do all of the heavy lifting required for a successful campaign.

Digital Advertising

• Programmatic
• Display
• Video
• Custom Content
• Mobile
• Internet Connected TV
• Video-On-Demand
• Remarketing

Social Media

     Social strategy and advertising solutions to meet business goals

Social Media

Employing social media to further client growth

A key element in developing a long-term, successful partnership is to continuously look for opportunities to further grow the success of our clients. Based on intimate knowledge of our clients’ brands, goals, and services, AltCourt Media provides social media strategy, consultation, and execution services that enable brands to develop social media opportunities that focus on awareness and engagement and extend the reach of other media campaigns.

In developing a social media strategy, AltCourt Media will consult collaboratively with clients to produce clearly defined (and measurable) goals, strategies, and tactics to best drive new growth and meet business goals.

Our Social Media services include:

• Strategy & campaign development
• Social media advertising
  • Facebook
  • Twitter
  • YouTube
• Social TV integration
• Social media editorial calendars
• Competitive audits
• Website analysis
• Social media channel management